Kibogora Polytechnic Repository

SALES PROMOTION AND PROFITS MAXIMIZATION OF MANUFACTURING COMPANIES Case study of CIMERWA plc, Rusizi District Period: 2018 – 2021

SALES PROMOTION AND PROFITS MAXIMIZATION OF MANUFACTURING COMPANIES Case study of CIMERWA plc, Rusizi District Period: 2018 – 2021

Louise, IRADUKUNDA; Anastasie, MUJAWIMANA
URI: https://repository.kp.ac.rw/xmlui/handle/123456789/71
Date: 2022-08

Abstract:

This study entitled the sales promotion and profit maximization of manufacturing company was guided by the following objectives: to assess the extent to which the strategies of sales promotion are adopted by CIMERWA plc; to examine the effect of sales promotion on the profit maximization of CIMERWA plc, to ascertain challenges of sales promotion and suggest mitigation strategies to overcome them. Literature review went through theoretical, conceptual and empirical framework related to the sales promotion and profit maximization of manufacturing company. This study was conducted on a population of 285, among whom a sample size of 74 respondents were selected.

Show full item record

Files in this item

Icon
Name: FINAL COPPY pdf2.pdf
Size: 1.324Mb
Format: PDF
View/Open

This item appears in the following Collection(s)

  • Economics and Management
    Economics and Management examines key world issues: namely how the economy and businesses function, and how resources are allocated and coordinated to achieve an organisation's objectives. Economics and Management are ideal intellectual partners.

Search Repository


Advanced Search

Browse

My Account