SALES PROMOTION AND PROFITS MAXIMIZATION OF  MANUFACTURING COMPANIES Case study of CIMERWA plc, Rusizi District Period: 2018 – 2021

dc.contributor.author	Louise, IRADUKUNDA
dc.contributor.author	Anastasie, MUJAWIMANA
dc.date.accessioned	2022-12-12T15:22:24Z
dc.date.available	2022-12-12T15:22:24Z
dc.date.issued	2022-08
dc.identifier.uri	https://repository.kp.ac.rw/xmlui/handle/123456789/71
dc.description.abstract	This study entitled the sales promotion and profit maximization of manufacturing company was guided by the following objectives: to assess the extent to which the strategies of sales promotion are adopted by CIMERWA plc; to examine the effect of sales promotion on the profit maximization of CIMERWA plc, to ascertain challenges of sales promotion and suggest mitigation strategies to overcome them. Literature review went through theoretical, conceptual and empirical framework related to the sales promotion and profit maximization of manufacturing company. This study was conducted on a population of 285, among whom a sample size of 74 respondents were selected.	en_US
dc.description.sponsorship	SIBOMANA Providence (MA, MBA	en_US
dc.language.iso	en	en_US
dc.publisher	Kibogora Polythechnic	en_US
dc.subject	SALES PROMOTION	en_US
dc.subject	PROFITS MAXIMIZATION	en_US
dc.subject	MANUFACTURING COMPANIES	en_US
dc.title	SALES PROMOTION AND PROFITS MAXIMIZATION OF MANUFACTURING COMPANIES Case study of CIMERWA plc, Rusizi District Period: 2018 – 2021	en_US
dc.type	Thesis	en_US

Files in this item

Name: FINAL COPPY pdf2.pdf

Size: 1.324Mb

Format: PDF

Economics and Management
Economics and Management examines key world issues: namely how the economy and businesses function, and how resources are allocated and coordinated to achieve an organisation's objectives. Economics and Management are ideal intellectual partners.